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SEO Basics

If you’re new to the world of SEO, you may be wondering what all the fuss is about. Search engine optimization (SEO) is the process of improving the visibility and ranking of your website in the search engine results pages (SERPs). In other words, SEO is all about making your website more visible to potential customers.

Set up GSC and Bing Webmaster tools

SEO is short for “Search engine optimization.” It is a long-term marketing strategy employed in order to improve a websites organic search results in google and other global search engines.

To increase your chances of ranking higher in SERPS (Search Engine Results Pages), you need to understand and use the basics of SEO. This guide will introduce you to some essential concepts that all website owners and content creators should know.

GSC (Google Search Console) and Bing Webmaster Tools are two essential platforms that all website owners should use to track their site’s performance in SERPS. These platforms provide valuable insights into how your site is being crawled and indexed by search engines, as well as any errors that may be preventing your site from being ranked as highly as it could be.

In order to use GSC or Bing Webmaster Tools, you will need to add your website to each platform and verify ownership. This process is relatively simple and only takes a few minutes. Once you have added and verified your site, you can begin exploring the various features of each platform.

Set up Google Analytics

If you want to make money blogging, or even just grow your blog, you need to track your blog’s traffic. Google Analytics is an essential tool for understanding your blog’s audience and how they interact with your site. Luckily, it’s free and easy to set up. In this post, I’ll show you how to set up Google Analytics on your WordPress blog in just a few steps.

1. Sign up for a free Google Analytics account.
2. Install the Google Analytics by Yoast plugin on your WordPress site.
3. Connect the plugin to your Google Analytics account.
4. Configure the plugin settings according to your preferences.
5. View your traffic reports in the WordPress admin area or in your Google Analytics account.

Install and configure an SEO plugin (wordpress)

If you’re using WordPress, there are a number of plugins that can help you with your SEO. Yoast is a popular choice, and it’s free. All you need to do is install and activate the plugin, then configure it to your liking.

Once you’ve installed and activated the plugin, you’ll see a new menu item called “SEO” in your WordPress admin sidebar. Click on it to access the Yoast settings.

The first thing you need to do is click on the “General” tab and enter your site’s name and description. This information will be used in the metadata of your pages, so make sure it accurately reflects what your site is about.

Next, you need to configure the plugin’s Title & Metadata settings. Here, you can specify how you want your page titles and metadata to look. Yoast will automatically generate page titles and descriptions for you, but you can also override them if you want to.

Once you’ve configured the Title & Metadata settings to your liking, click on the “Social” tab and connect your site to your social media accounts. This will allow Yoast to automatically share new content from your site on social media.

The last thing you need to do is click on the “XML Sitemaps” tab and enable XML sitemaps. This will generate a sitemap file that contains all of the URLs on your website. This file will help search engines find and index all of your pages more easily.

That’s it! You’ve now successfully installed and configured Yoast SEO for WordPress.

Keyword Research

If your hackles are up, this post is for you! We’re going to go over how to do keyword research for your website or blog so that you can start ranking higher in the search engines. Keyword research is one of the most important steps in Search Engine Optimization (SEO).

Identify your competitors

In order to select the right keywords for your business, you first need to identify your main competitors. If you don’t have any competitors, that’s great! But if you do, you need to be aware of what they are doing so that you can either stay ahead of them or avoid the same mistakes they are making.

Once you have identified your main competitors, take a look at their website and see what keywords they are targeting. You can use a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to do this. Simply enter your competitor’s URL into the tool and it will show you the keywords they are targeting.

Conduct a keyword gap analysis

A keyword gap analysis is the process of determining which keywords your competitors are ranking for that you are not. This is an important first step in any SEO campaign because it allows you to target high value, low hanging fruit keywords that you can quickly rank for.

To conduct a keyword gap analysis, start by making a list of your top 10-20 competitors. Then, using a tool like Google AdWords Keyword Planner or SEMrush, research the keywords they are ranking for. Make sure to add any relevant variations (e.g., “hack crosswords” vs. “hacks crosswords”).

Finally, compare your list of keywords to your own website’s keyword rankings. Any keywords that your competitors are ranking for that you are not is an opportunity to target. Prioritize these keywords and start working on a plan to rank for them.

Find your main ‘money’ keywords

When you’re just starting out, it can be tempting to try to rank for a bunch of different keywords. But if you want to make money from your blog, you need to focus on the keywords that are most likely to result in sales.

To find these “money” keywords, start by brainstorming a list of potential topics that your target audience would be interested in. Then, use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to get traffic estimates for each of these keywords.

Once you have your list of keywords, prioritize them by estimated traffic volume (higher is better). Then, start creating content around the keywords that are most likely to result in sales. For example, if you sell women’s clothing, you may want to create blog posts with titles like “10 Fashion Tips for Professional Women” or “How to Dress for Your Body Type.”

Technical SEO

Leverage “Inspect URL” feature in GSC

If you’re a technical SEO, then you’re probably always on the lookout for new tools and features that can help you do your job better. Google Search Console (GSC) is a great tool for technical SEOs, and one of its best features is the “Inspect URL” feature.

This feature allows you to input a URL and see how Google sees it. It’s a great way to spot issues with your website, such as 404 errors, redirects, and server errors.

To use the “Inspect URL” feature, simply go to GSC and enter the URL you want to check in the “URL inspection” box. Google will then show you how it sees the URL, and any issues it has with it.

This is an incredibly useful tool for technical SEOs, so be sure to check it out!

Ensure your website is mobile-friendly

Making sure your website is mobile-friendly is one of the most important things you can do to ensure good Technical SEO. Mobile-friendliness is a ranking factor for search engines, so if your site isn’t optimized for mobile devices, you could be missing out on valuable traffic.

There are a few different ways to make sure your website is mobile-friendly. One is to use responsive design, which means that your site will automatically adjust to look good on any device. Another option is to create a separate mobile version of your site. This can be more work, but it can also be more effective, since you can tailor the mobile version of your site specifically for smaller screens and touch screens.

Once you’ve made sure your website is mobile-friendly, there are a few other Technical SEO considerations to keep in mind. These include making sure your site loads quickly, optimizing your URLs and Meta tags, and using keyword-rich titles and descriptions. By taking care of these details, you can help ensure that your website will rank highly in search engine results pages (SERPs), driving valuable traffic to your site.

Check your site’s loading speed

Slow sites frustrate users and hurt business. Checking your site’s loading speed is a crucial part of technical SEO. You can use tools like Google’s PageSpeed Insights to find out how well your site is doing.

Web pages can take a long time to load for a number of reasons. Here are some of the most common:

-Too many images or videos: While visual content is important, try to keep it to a minimum. Every element on a page increases the amount of time it takes to load.

-Too much code: Minimize the amount of HTML, CSS, and JavaScript you use. Reduce the number of elements on each page, and make sure your code is clean and well-organized.

-Poor server performance: Make sure your server can handle the traffic you’re getting. If it’s overloaded, pages will take longer to load.

-Slow internet connection: If your site is hosted on a shared server, you may be sharing bandwidth with other sites. This can impact loading speed if one of those sites gets a lot of traffic.

On-page and Content

The first step in SEO is on-page optimization. This is the process of making sure that all of the elements on your website are properly optimized for the search engines. This includes things like your title tags, meta descriptions, header tags, and keyword density. It also includes making sure that your website’s structure is easy for the search engines to understand. The next step is creating high-quality content.

Fix duplicate, missing, and truncated title tags

Duplicate content is a common problem on the web. If you have multiple pages with the same or similar content, Google will only show one of those pages in their search results. This isn’t necessarily a bad thing, but it can hurt your chances of ranking if you’re not careful.

If you have duplicate content on your site, there are a few things you can do to fix it:

1. Use canonical tags.

Canonical tags are a way of telling Google that certain pieces of content are duplicates, and which one is the original. To add a canonical tag to a page, just add the following line to the section of your code:

2. Noindex duplicate content.

If you don’t want Google to index certain pieces of duplicate content on your site, you can use the “noindex” tag. This tells Google not to index that particular page, meaning it won’t appear in search results.

To add a noindex tag to a page, just add the following line to the section of your code:

3. Redirect duplicate content.

If you have duplicate content on your site and want to redirect people from one piece of content to another, you can use a 301 redirect. A 301 redirect is a server-side redirect that tells Google (and other search engines) that one piece of content has been permanently moved to another URL.

To add a 301 redirect, you’ll need to edit your .htaccess file (if you’re using Apache) or your web config file (if you’re using IIS). For more information on how to do this, check out this article on 301 redirects from Moz.

Find and fix duplicate or missing meta descriptions

If you want your website to rank higher in search engine results pages, you need to make sure that all of your pages have unique and relevant meta descriptions. Meta descriptions are the short descriptions that appear under your page title in the search results. They should be no more than 160 characters long, and they should give potential visitors a good idea of what your page is about.

If you have multiple pages with the same or similar meta descriptions, search engines may view your site as being low-quality and not worth Showing in their results. Likewise, if you have pages without any meta description at all, search engines will likely just pull a random snippet of text from your page to use as the description. Either way, you’re not likely to get the kind of click-through rate (CTR) that you want from potential visitors.

Fortunately, fixing duplicate or missing meta descriptions is relatively easy to do. Just follow these steps:

1) Use a tool like Screaming Frog SEO Spider to crawl your website and find all of the pages that are missing meta descriptions.
2) For each of these pages, look at the title tag and/or main body copy to come up with a short, compelling description of what the page is about.
3) Use a tool like Yoast SEO for WordPress to add custom meta descriptions to each of these pages.
4) Once you’ve added unique meta descriptions to all of your website’s pages, re-crawl your site with Screaming Frog SEO Spider to check that they’ve been properly implemented.

Find and fix multiple H1 tags

One of the most common on-page SEO issues we see is multiple H1 tags on a page. In fact, we just came across a site that had SEVEN H1 tags on their home page! Although it’s technically not wrong to have more than one H1 on a page, it can have a negative impact on your SEO because it confuses search engine crawlers. When you have multiple H1s, crawlers don’t know which one is most important.

Off-Page SEO

Off-page SEO is the process of optimizing a website for higher rankings in the search engines by building links and improving the visibility of the site. It is a part of search engine optimization (SEO) and is considered to be more important than on-page SEO.

Part of a good off-page SEO strategy is to analyze your competitor’s link profile. You can do this using a tool like Majestic SEO. Just enter your competitor’s URL and you’ll see a report that looks something like this:

The report will show you how many total links your competitor has, how many of those are unique, and the Citation Flow and Trust Flow scores. The Citation Flow score is a measure of how “important” a website is, based on the number of links pointing to it. The Trust Flow score is a measure of how trustworthy a site is, based on the quality of the sites that are linking to it.

You can use this information to improve your own link building efforts. For example, if you see that your competitor has a lot of low-quality links, you can focus on getting high-quality links from more authoritative websites.

Link intersect analysis is a process of identifying which websites are linking to multiple competitors, but not to you.

This is important because it helps you to identify potential link partners that may be willing to link to you if they are already linking to your competitors.

To conduct a link intersect analysis, you will need to use a tool like Ahrefs or Majestic.

Once you have identified a list of potential link partners, you can then reach out to them and ask if they would be willing to link to your website as well.

One way to find great link opportunities is to look for your competitor’s broken backlinks. Just enter their URL into Ahrefs’ Site Explorer and switch to the “Outgoing Links” report.

You’ll see all the links that are pointing to your competitor’s site. If any of these links are broken, you can reach out to the website owner and let them know. They might be willing to link to your site instead.

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